When Fallout Shelter launched a month ago, it was meant to be a teeny tiny appetiser ahead of the Fallout 4 main course (which is set to be released in November). Shelter, which has only been released on iOS devices so far, lets players put together their very own Vault-Tec vault, putting them in control of their Dwellers (the Vault’s inhabitants), which jobs they have and the missions they can go on to find extra loot.
Is it the perfect stand-in for Fallout 4? Not really, but given that players have been waiting for a new Fallout game since the release of Fallout: New Vegas in 2010, many Fallout fans were just glad that they had something to tide them over. So many fans, in fact, that Fallout Shelter has now made over $5 million in revenue.
Fallout Shelter Revenue
In (market analyst firm) SuperData‘s June 2015 report, they note that Fallout Shelter managed to make $5.1 million in just a few weeks on the App Store. Not only is that a big deal due to its small window of availability, but it also managed to shove King’s sugary steamroller, Candy Crush Saga, off of the revenue top spot.
SuperData chalks this down to three things: Fallout Shelter‘s massive exposure, “unobtrusive” monetisation, and offline playability. Console and PC gamers tend to be really critical of free to play games, given that we’ve been burnt before, but by announcing the game at E3 and by being easy-going with its microtransactions (you can pay for lunchboxes to get special bonuses, but you can also earn lunchboxes for free via normal play) Bethesda has been able to make bank.
It’s also important to point out that the game may have actually made more than this – SuperData‘s stats are about the US mobile market and so it doesn’t take the earnings from other regions (such as the UK) into account. Plus, Fallout Shelter doesn’t release on Android devices until next month (Android has over 60% of the mobile market) so expect its revenue figures to keep on making the headlines.
Do you want more publishers and developers to follow Bethesda’s lead when it comes to free to play? Are you excited for Fallout Shelter to be released on Android? Leave a comment and let us know.