Covet Fashion becomes more inclusive by featuring women with diverse body types and of various ethnicities in its fan-voted Style Challenges. Blair Ethington, senior vice president and general manager of Covet Fashion explains that the team “can’t single out one standard for beauty.”
A free to play styling game by CrowdStar, Glu’s women-focused off-shoot, Covet Fashion has added 50 new female model types of different body shapes, skin tones, facial features and heights over the past year following fan feedback. The game previously featured female models with one body type and the option of six different skin tones.
Covet Fashion Becomes More Diverse and Inclusive
Speaking to GamesBeat, CrowdStar explains that from today, Covet Fashion‘s almost 3 million players will be able to style 50 new female models for parties and events as part of the game’s Style Challenge feature. Ethington explains that “We wanted to take away any judgement people have about which body is better and which race is better. All the focus is on the styling choices” and as a result, the model for the Style Challenge will be chosen randomly and everyone will style the same model.
Ethington also notes that the Covet Fashion team has realised “how much of an impact we have on women’s lives” noting that “We can’t single out one standard for beauty. It comes in all sizes and colors and shapes. and that “it’s important not to follow a lot of the same stereotypes as to what is beauty.”
The Covet Fashion executive also describes the “intense” process of making the game more inclusive as the team took on the “huge undertaking” of making the thousands of garments in the app fit all of the models.
The team also worked with its users, its fashion partners and the fashion community to make this happen, but as Ethington also notes that “You see beauty in yourself and in the app, and associate it with other models, and those that don’t look like you” the work is entirely necessary if not just massively important.
While Covet Fashion is just one game, it’s hard not to see the app’s efforts to become more diverse and inclusive and the fashion community’s willingness to cooperate as incredibly significant. The fashion industry has come under fire in recent years for its lack of diversity (in terms of both race and body shapes), and even the spring 2017 runways, which were the ‘most diverse ever’ according to The Fashion Spot, showed that there’s still much work to do.
This Covet Fashion update also follows another diverse beauty initiative, (Orange is the New Black star) Danielle Brooks and Refinery29’s 67% project, which promotes more female body types will encourage the industry to do even more on that front. Perhaps the reception to the free to play mobile app’s changes will be noticed in the games industry too, helping to improve female representation in video games as well.
Covet Fashion is free to play on iOS and Android.