Sony PlayStation has been confirmed as a sponsor for London LGBT Pride 2017. The annual LGBT Pride festival is one of the largest celebrations of its kind, with the Pride parade at London Pride 2015 attended by 1 million people, making it the the seventh largest gay event in the world.
This is far from the first time that Sony has been a progressive force for LGBTQ equality, with Sony Electronics being named one of the best places for LGBTQ people to work.
PlayStation Supports LGBT Pride
— PlayStation UK (@PlayStationUK) June 3, 2017
In a post to the PlayStation UK Twitter account, the company stated that it is “very proud” to be sponsoring London LGBT Pride, which takes place from Saturday, June 24 to July Sunday July 9. The Pride parade and other main events begin on Saturday July 8.
PlayStation becomes one of several major sponsors for the the largest Pride event in the UK. Barclays bank and the Mayor of London are featured as “headline sponsors,” Tesco and Starbucks are listed as “gold” sponsors and virgin atlantic, vodafone and Transport for London are also supporting the event.
While some may be quick to criticise PlayStation and other sponsors as just trying to get their hands on the lucrative ‘pink dollar’ (appealing to LGBT people and allies solely for financial reasons) it should be noted that Pride events often require this corporate support to go on. It’s one of the reasons why London World Pride 2012 were dramatically scaled back, meaning that a major event taking place alongside the London 2012 Olympics actually ended up being a disappointment.
And naturally, the confirmation has been met by some anti-LGBT sentiment but for the most part, people seem to be very excited. Some are hopeful that booths set up with PS4s and LGBT-inclusive games like Read Only Memories will be available at the event, while others hope that Sony releases its own version of the PS4 ‘GayStation’ to celebrate its sponsorship.
Additionally, some players have their fingers crossed that Sony will feature more LGBTQ characters in its games. While The Last of Us: Part Two features female protagonist Ellie (who is a lesbian), and Horizon Zero Dawn also sees male and female characters alike flirt with its female lead Aloy, fans are looking forward to the possibility of more representation. E3 2017 is right around the corner so fingers crossed.