Female gamers in the United Kingdom will spend over £1 billion on video games in the next 12 months, according to a new study. British women will represent a significant percentage of the region’s overall video game spend, confirms the data.
The study also reveals new information about the video game playing habits of men and women. It comes not long after another survey suggested that male and female gamers prefer different gaming genres.
Female Gamers to Account for Nearly a Third of UK Video Game Revenue
The UK Video Gamers Trends Survey was conducted by Opinium on behalf of Barclays Corporate Banking, the bank reveals in a press release. One of the key findings was that over the next 12 month, female gamers in Britain will spend a massive £1.1 billion on video games (and video game accessories.)
This is almost one third of the £3.5 billion that adult British gamers (men and women) are expected to spend on video games and video game accessories in the next year. The UK games industry overall is estimated to be worth £4.3 billion.
The Barclays study also revealed that men and women have slightly different attitudes when it comes to video games. At 82%, female gamers are more likely to play games alone (including mobile, console and online games) than 77% of men.
Meanwhile, men are more likely to play video games “with friends in person on separate consoles” (11% men, 9% women), as well as “with friends on single consoles” (16% men, 12% women), or being part of an online video game community to play games with friends or other members (11% men, 8% women.)
The data about how women play may not come as a surprise to many, given that online gaming communities have often been very hostile to women. There is no shortage of reports about places like Twitch and their abuse problems, which particularly effect women. Because of the pervasive belief that only men play video games, women may also struggle to find a place for themselves in these online communities or to form groups in real life.
But the data about how much female gamers spend spend on video games is certainly interesting. Although many have been saying it for years, pointing to the fact that half of the gaming population is women, the data highlights the fact that women are a lucrative target market that is willing to spend a ton on their hobby.
We already know that people want more diversity in their games, including seeing more female characters, but this could spur video game creators to be more inclusive to the women who are looking out for new games to spend that cash on.
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