Atari announces a partnership with LGBT Media Inc. as the two companies will work together to create inclusive games. The plan also includes handing off Atari’s LGBTQ Pride simulator game, Pridefest, to the LGBT Media group.
Atari previously celebrated LGBTQ Pride month and sponsored the NYC Pride parade in 2015.
Atari’s LGBTQ Gaming Plans
In a press release, Atari announced that is partnering with LGBT Media Inc. LGBT Media Inc. is the company behind the dating and social networking app LGBTQutie.
As part of the partnership, LGBT Media Inc. will also be acquiring Pridefest. The company will “use its unique industry expertise to rebrand and re-launch Atari’s Pridefest under its own umbrella,” explains the press release, including harnessing the game’s “social components.”
LGBTQutie co-founder Jordan Weiss explains that “partnering with Atari will help us reach a larger audience and fulfill our vision of becoming the go-to platform for the LGBTQ community worldwide.” Rachel Kimelman, co-founder of LGBTQutie, adds that “by combining the respective experience levels of both of our companies, we hope to provide players with a new standard for LGBT gaming.”
Pridefest has not been updated since August 17, 2016, according to its Google Play page, and so any refreshing of the game will be welcome. However, it will be interesting to know whether the LGBTQutie team has any plans to address the complaints that Pridefest players had when the game first launched.
Not only were the game’s core gameplay features slammed for being tedious and for the way they relied upon grinding, but the core premise of the game was lambasted too. If LGBTQ Pride has always been regarded as a political event then was a game that seemed to sanitize that – bar the anti-LGBT protestors who form roadblocks on the game’s streets – acceptable? And how could Atari have better portrayed that theme and done right by the history of the Pride movement?
It’s unclear whether any future updates or changes could make a difference on that front or whether Pridefest will always be flawed because of its core premise. But if anyone is going to alter the game for the better, then the LGBTQutie team would likely be the one to do it.
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