Hellblade: Senua’s Sacrifice sales have been “better than expected” reveals the game’s developer Ninja Theory. The developer is expecting to recoup development costs on the game within “months,” the studio confirms.
Hellblade Development Model is a ‘Success’
In an interview with VentureBeat, Ninja Theory’s chief creative director Tameem Antoniades confirms that Hellblade: Senua’s Sacrifice has “sold better than our expectations”. The developer also reveals that the game has “almost broken even” as Ninja Theory has nearly made back all of the money it spent to create the game.
I think it’s almost broken even, or it’s about to break even in the next couple of weeks. I’d have to check. We weren’t expecting to break even for six, eight, nine months on this game. It looks like within three months, it will have broken even and then some. Of course, because we self-published it, it’s the first time we’re getting the bulk of the money back, which is amazing. We own the IP this time. It’s opened up a bunch of doors and possibilities that we just didn’t have until this point. In terms of a model, I’d say it is a success.
That “model” that Antoniades is referring to is the triple-A indie game model, which Ninja Theory has spoken about in the past. With Hellblade, the developer wanted to prove that it was possible to make a game with high production values, even if you’re working with an indie budget. Antoniades says the studio plans to reveal data about the game’s sales performance in order to encourage other developers to make games like this.
Of course, the success of Hellblade is also another example that games with female protagonists or games that tackle mental illness are automatically failures. Ninja Theory’s game may star a character unlike what we usually see in games but if anything, that has only made people love the game even more.
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