In August, Atari announced further plans to make games for the LGBTQ community. Not only did the plan include a partnership with LGBT Media Inc., the team behind LGBT social app LGBTQutie, but it also meant that Atari’s dormant mobile game Pridefest would be getting a significant revamp.
To Atari fans who had been initially excited by Pridefest and of the company’s support for real-life LGBT Pride events, the renewed support was welcome. Though there were questions about how far Atari was willing to go in terms of catering to LGBTQ people as an audience and whether their criticisms of Pridefest had been heard.
So, ahead of the the Pridefest relaunch, I spoke to Atari’s senior marketing director Tony Chien to find out more.