Earlier this week, Atari released Pridefest. An LGBTQ Pride festival sim, the game hires the player to be the Mayor of a fictional city that is dull, grey and in need of some sprucing up. So via the method of spreading ‘Fun’, the game’s rainbow-coloured currency, it’s up to players to build new stores and house and restore colour, like an inclusive version of de Blob.
However, despite the free to play mobile title (iOS and Android) seemingly meaning well, some have suggested that the game exploits the LGBTQ community, taking advantage of calls for more diversity. But does Pridefest really do a disservice to its target audience? Or is it just a bit of innocuous fun? We take a look a the controversy to see what’s what.